Tag Heuer is a Swiss luxury watch brand that has a rich history dating back to 1860. The company was founded by Edouard Heuer, who was just 20 years old at the time. He began making watches in a small workshop in the Swiss Jura mountains, and quickly gained a reputation for creating high-quality timepieces.
In 1887, Heuer patented his first chronograph, which allowed for the accurate measurement of time intervals. This innovation made Heuer a popular choice among athletes, and the company began producing sports watches that were used in events such as the Olympics.
Throughout the 20th century, Tag Heuer continued to innovate and expand its product line. In the 1960s, the company introduced the Carrera, a classic racing watch that remains one of its most popular models to this day. In the 1970s, Tag Heuer was one of the first watchmakers to produce quartz watches, which
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revolutionized the industry with their accuracy and reliability.
In the 1980s, Tag Heuer became the official timekeeper of Formula 1 racing, cementing its reputation as a brand for sports enthusiasts. The company continued to innovate with new materials and technologies, and in the 1990s introduced the first chronograph with a precision of 1/100th of a second.
TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, and British businessman Ron Dennis, acquired Heuer.
In 1999 TAG Heuer accepted a bid from luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton S.A. contingent upon a transfer of 50.1 percent of stock. LVMH owns brands including Louis Vuitton, Christian Dioor, Fendi, Givenchy Bulgari and others.
Today, Tag Heuer is known for its high-quality watches that combine Swiss precision with stylish design. The company produces a wide range of models, from classic dress watches to sporty chronographs, and continues to push the boundaries of innovation in the watchmaking industry.
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