Oroton (Australia) designer handbags and purses

Oroton is an Australian fashion house that specializes in luxury handbags and accessories. The company was founded in 1938 by Boyd Lane, who started out as an importer of European textiles. In the 1950s, Oroton began to design and manufacture its own handbags, and quickly became known for its innovative use of metallic mesh. The company's signature mesh bags were a hit with Australian women, and Oroton soon became one of the country's leading fashion brands. Embracing the changing fashion trends and consumer demands of the time, the company rebranded as Oroton in 1951, a name derived from "oro" meaning gold in Spanish and "ton" representing the fabric and textiles aspect of the business.

In the 1970s, Oroton expanded its product range to include a wider variety of handbags, as well as other accessories such as scarves, jewellery, and eyewear. The company also began to export its products more... to other countries, including the United States and Europe.

In the 1980s, Oroton went public and became a listed company on the Australian Stock Exchange. The company continued to grow and expand in the following decades, and by the 2000s, it had over 100 stores in Australia and New Zealand.

However, like many fashion brands, Oroton faced challenges in the ever-changing retail landscape. In recent years, the company went through ownership changes and financial difficulties, leading to the closure of some stores. However, the company has remained resilient and continues to be a leading fashion brand in Australia. less...