Boucheron is a French luxury jewellery and watchmaker founded in 1858 by Frédéric Boucheron. The Maison is known for its unique style, which combines the art of jewellery making with a sense of innovation.
Frédéric Boucheron was born in 1830 in Jussy, France. He was apprenticed to a jeweller in Paris before opening his own shop in 1858, and it soon became known for its high-quality jewellery and watches.
In 1893, Boucheron moved his shop to Place Vendôme, which is still the home of the Maison today. He was the first of the great contemporary jewellers to open a boutique on Place Vendôme, and this move helped to solidify Boucheron's reputation as a leader in the luxury jewellery industry. Boucheron was a pioneer in the use of new materials and techniques in jewellery making. He was the first jeweller to engrave diamonds with flowers or arabesques, and he
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also introduced a patented system of interchangeable watch bracelets.
The Maison has a long history of creating iconic jewellery designs. Some of the most famous Boucheron pieces include the Serpent Bohème collection, the Quatre collection, and the Quatre Black collection.
Boucheron has also been a pioneer in the field of luxury perfumes. The Maison's first fragrance, "Boucheron," was launched in 1988. Over 22 men's and women's fragrances have been released since then.
In 2000 Boucheron was acquired by Gucci Group, which in 2004 was acquired by by PPR, now known as now Kering whose other brands include Balenciaga, Bottega Veneta, Alexander McQueen and Yves Saint Laurent.
Boucheron is one of the most prestigious international luxury jewellery and watchmakers and has a network of over 34 boutiques worldwide.
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