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A pot pourri was a container with a perforated cover or lid, to hold sweet-smelling herbs or petals, that was intended to produce a pleasant scent. Made mostly in porcelain and occasionally in silver, they were popular in the 19th century. The most prolific maker was Royal Worcester, the factory producing elaborate urns with hand painted decoration by their best artists. Minton, Moorcoft and Wegwood made smaller quantities. In the late 20th century Stuart Devlin designed and produced several examples.

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. more... Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928.

On the death of William Moorcroft in 1945, his elder son, Walter, took over management and design and he continued in this position until his retirement in 1987, after which he continued contributing to Moorcroft designs.

During the tenure of Walter Moorcroft, the Liberty store's interest in Moorcroft was purchased by Moorcroft in 1962.

In the 1980s Moorcroft got into financial difficulties as a result of rising wages and fuel, which were exacerbated by the labour intensive techniques employed by Moorcroft and the company went through several changes in ownership with the result that from 1993 the company was controlled by the Edwards family, which is still the case.

The young 24 year old designer Rachel Bishop joined Moorcroft in 1993, as only its fourth designer in almost a hundred years and her designs become immediately popular. In 1997 the Moorcroft Design Studio was formed with eight designers, and with Rachel Bishop as head designer.

Moorcroft celebrated its centenary in 1997, marking the year that William Moorcroft joined MacIntyre as its founding date, rather than the year the company was founded.

Moorcroft is still producing art pottery in its own distinctive design style, and with astute promotion and limited edition designs including Australian flora and flora, is selling more than it did in the mid-1920’s, its previous heyday. less...

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A Moorcroft Magnolia jardiniere, circa 1970s-80s, the straight…
Moorcroft Magnolia Jardiniere, 1970s-80s

A Moorcroft Magnolia jardiniere, circa 1970s-80s, the straight sided waisted pot having a slightly flared and inverted rim with a continuous tube lined pink magnolia design to the body upon a cobalt ground ; with impressed marks and green signature undersi

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A Moorcroft hibiscus covered pot and dish, circa 1970s-80s from…
Moorcroft Hibiscus Pot & Dish Set

A Moorcroft hibiscus covered pot and dish, circa 1970s-80s from a 1950s design, an ovoid pot with continuous tubelined maroon and lemon hued hibiscus flowers to the body upon a bright mid and Prussian blue ground; the dish conforming; with impressed marks

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William Moorcroft, lidded jar 'Hibiscus' pattern green glaze…
Moorcroft Hibiscus Jar Set

William Moorcroft, lidded jar 'Hibiscus' pattern green glaze with raised coral coloured flowers and leaves, retains paper decal label, together with matching dish and small vase, impressed factory marks to base, signed 'WM' (3). Height 7.48 in. Diameter…

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A Moorcroft Macintyre fern pot in 'Pansy', circa 1910-1913,…
Moorcroft Macintyre Pansy Fern Pot

A Moorcroft Macintyre fern pot in 'Pansy', circa 1910-1913, with brown marks for Macintyre, signed in green by Moorcroft, with a continuous tubelined frieze of blue, purple and creamy yellow hued pansies with mid green foliage on a cream ground; backstamp

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A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M…
Art Nouveau Moorcroft Teapot with Poppy Design

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M 2445, the tapering ovoid pot with a tubelined Art Nouveau poppy design in Prussian blue and sage green upon a cream ground with conforming lid and knop and having a restored spout; with backst

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William Moorcroft pomegranate jar and cover, of globular form…
Moorcroft Pomegranate Jar with Cover

William Moorcroft pomegranate jar and cover, of globular form decorated in the pomegranate and grape pattern. Impressed Moorcroft made in England. 4.72 in. high. Chip to rim.

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Good Moorcroft flambe lidded jar leaves and berries. Impressed…
Moorcroft Flambe Jar with Leaves and Berries

Good Moorcroft flambe lidded jar leaves and berries. Impressed mark to base. 3.54 in. high.

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A Moorcroft Pottery 'Carousel' ginger jar, 2012, by Emma…
Moorcroft Carousel Ginger Jar

A Moorcroft Pottery 'Carousel' ginger jar, 2012, by Emma Bossons, numbered edition #85. Emma Bossons has combined the floral designs of several Moorcroft designers, into one 'Carousel', design., signed with makers stamp to base. Height 7.87 in.

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A William Moorcroft lidded ovoid jar in the Pansy pattern, the…
Moorcroft Pansy Jar with Lid

A William Moorcroft lidded ovoid jar in the Pansy pattern, the lid and body with traditional pansy decoration in tones of deep maroon and variable red/brown with green leaves on cobalt blue ground, compressed finial, spreading foot, painted initials in blu

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Moorcroft Flamminian Ware two handled pot, signed to base W.…
Moorcroft Flamminian Ware Two Handled Pot, Signed

Moorcroft Flamminian Ware two handled pot, signed to base W. Moorcroft C.1910, height 5.31 in.

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A Moorcroft Pottery Melody lamp base and shade, c.2007, by Sian…
Moorcroft Melody Lamp by Sian Leeper (2007)

A Moorcroft Pottery Melody lamp base and shade, c.2007, by Sian Leeper. Height 10.43 in. (pot height)

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A Moorcroft 'Trillium' ginger jar, c.2000, designed by Nicola…
Nicola Slaney's Trillium Ginger Jar

A Moorcroft 'Trillium' ginger jar, c.2000, designed by Nicola Slaney. Height 5.91 in.

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Moorcroft lidded ginger jar featuring hibiscus flower with…
Hibiscus Moorcroft Lidded Ginger Jar

Moorcroft lidded ginger jar featuring hibiscus flower with brown background, with impressed 'Moorcroft' stamp and 'Made in England' stamp. Height 6.30 in.

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