Michelin, Bibendum (Michelin man) advertising material

The Michelin Man, also known as Bibendum, was created in 1898 by Marius Rossillon, a French artist who went by the nickname "O'Galop." The inspiration for Bibendum came from a pile of stacked tires that the Michelin brothers, André and Édouard, had displayed at the 1894 Lyon Exhibition. Rossillon was struck by the resemblance of the tires to a human figure, and he created a drawing of a man made of tires with a cheerful expression and a goblet in his hand.

The name "Bibendum" was taken from the Latin phrase "Nunc est bibendum," which means "Now is the time to drink." This phrase was a reference to the goblet that Bibendum was holding in his hand, which was filled with nails and broken glass. The implication was that Michelin tires were so tough that they could even withstand being pierced by nails or broken glass.

Bibendum's appearance more... has evolved over the years. In his early days, he was depicted as a more rotund and comical figure. He was also often seen drinking alcohol or smoking cigars, which was seen as a way to appeal to the wealthy upper-class motorists of the time. However in the 1920s, Bibendum's image was cleaned up and he became more family-friendly. He also began to appear in more active poses, such as running and playing sports.

Bibendum is still one of the most recognizable mascots in the world. He is used extensively in Michelin's advertising campaigns, and he also appears on a variety of merchandise, such as toys, clothing, and home goods. Bibendum is a symbol of Michelin's commitment to quality and safety, and he continues to be a popular figure with people of all ages.

In addition to his advertising work, Bibendum has also appeared in a number of films and television shows. He was featured in the 1969 film "The Italian Job," and he also made a cameo appearance in the 2002 film "Austin Powers in Goldmember." Bibendum is a cultural icon, and he is sure to continue to be a popular figure for many years to come. less...