Prada (Italy) clothing

Prada is a luxury fashion brand based in Milan, Italy. The company was founded in 1913 by Mario Prada, initially as a leather goods shop. In the early days, Prada mainly produced luggage, handbags, and leather accessories for aristocrats and the elite.

On the death of Mario Prada, the business was passed to Mario’s daughter, Luisa Prada who ran the company almost 20 years,

In the 1970s, Miuccia Prada, the granddaughter of the founder, took over the company and began to expand the product range. She began by designing luxury handbags and luggage for the brand after meeting and collaborating with Patrizio Bertelli and launched a well-received luxury footwear line in 1979. It was also around this time that Prada’s stores became known for their tidy aesthetics and signature green hue, later dubbed “Prada Green”. Prada soon opened stores in London, Madrid, Tokyo, and Paris.

In the more... 1980s, Prada and Bertelli introduced a women's wear followed by a men's collection in 1993.

Today, Prada's product range includes a wide variety of luxury goods, including clothing, footwear, handbags, accessories, and fragrances. The company is known for its minimalist, sophisticated aesthetic and its use of high-quality materials such as leather, silk, and cashmere.

In addition to its flagship Prada brand, the company also owns other luxury fashion labels such as Miu Miu and Church's. less...