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Cigarette trade cards were small collectible cards that were included in cigarette packs in the late 19th and early 20th centuries as a marketing tool by cigarette manufacturers to boost brand loyalty. These cards were issued in sets, and the earliest known set is from the 1880s. They featured a wide range of subjects, including sports figures, actresses, military leaders, and landscapes. The cards were so popular that they became a hobby for many people, who collected them and traded them with others. In the 1930's albums were prooduced for collectors to store and display their sets. The production of cigarette cards was eventually discontinued in the 1940s as the popularity of cigarettes began to decline.

1923 Jj Schuh (Magpie Cigarettes) 'Portraits of our Leading…
Footballer Portraits 1923 Magpie Cigarettes

1923 Jj Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers' (47/106). Mainly Fine/Very Fine. (Qty 47)

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1923 JJ Schuh (Magpie Cigarettes) 'Portraits of our Leading…
Footballer portraits cigarette cards (1923)

1923 JJ Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', part set (81/106). Fair/Vf.

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1922 JJ Schuh (Magpie Cigarettes) 'Victorian League…
1922 Magpie Cigarettes Footballers (38/60) Fair/Vf

1922 JJ Schuh (Magpie Cigarettes) 'Victorian League Footballers', part set (38/60); one trimmed. Fair/Vf.

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1921 JJ Schuh (Magpie Cigarettes) 'Victorian League…
1921 Victorian League Footballers Magpie Cigarettes Part Set

1921 JJ Schuh (Magpie Cigarettes) 'Victorian League Footballers' Rays, part set (15/40). Mainly F/Vf.

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Jockeys',…
1921 Australian Jockeys Cigarette Cards

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Jockeys', unnumbered [30/30] & numbered [30/30]. Fair/VG

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1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading…
1923 Footballers Portraits Set (104/106) Magpie Cigarettes

1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', almost complete set [104/106], includes numbers 1-96 with both types of Nos.15 && 16;plus 6/8 of the unnumbered cards - J.Atkinson, J.Milne, Mel Morris, C.Tyson, R.Watt, L.Wigcraft.

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1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League…
"Victorian League Footballers" Trading Cards (1922)

1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League Footballers' (half to full-length portraits), part set [48/60]. Mainly G/VG

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1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League…
1922 Victorian League Footballers cigarette card set

1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League Footballers', complete set [60]. Mainly G/VG

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Australian Footballers Cigarette Cards

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), complete set [40]. Mainly G/VG

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1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading…
1923 Footballers Portraits (49/106) Magpie Cigarettes

1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', part set (49/106). G/VG

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1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League…
1922 Victorian League Footballers Cigarette Cards (57/60)

1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League Footballers', almost complete set (57/60). Fair/VG

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Magpie Cigarettes Australian Footballers Cards (13)

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), part set (10/40 + 3 spares). Fair/VG

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Australian Footballers cigarette card set

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), complete set (40). Mainly G/VG (though some appear slightly trimmed)

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1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading…
1923 Footballers Portraits Set (101/106) by J.J. Schuh

1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', almost complete set [101/106], includes numbers 1-96 with both types of Nos.15 & 16; plus the 3/8 unnumbered cards - L.Murphy, C.Tyson & R.Watt. G/VG

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1922 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1922 Magpie Cigarettes Australian Footballers Complete Set Cards

1922 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (half to full length portraits), complete set [60]. G/VG

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1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading…
1923 Footballer Portraits by J.J. Schuh (Magpie Cigarettes)

1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', part set [29/106]. G/VG.

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1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading…
1923 Footballer Portraits by J.J. Schuh (Magpie Cigarettes)

1923 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', almost complete set [98/106], includes numbers 1-96 with both types of Nos.15 & 16. G/VG.

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1922 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1922 Australian Footballers Cigarette Cards - Incomplete Set

1922 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' part set [59/60 + 2 spares]. Poor/G.

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
Magpie Cigarettes Australian Footballers 1921 Trading Cards (9/40)

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), part set [9/40]. G/VG.

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
Magpie Cigarettes Australian Footballers Cards (28/40)

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), part set [28/40]. Mainly G/VG.

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Australian Footballers Set by J.J. Schuh

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), complete set [40]. G/VG.

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Magpie Cigarettes Australian Footballers Complete Set

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), complete set (40). G/VG.

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Jockeys',…
Australian Jockeys

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Jockeys', unnumbered [30/30] & numbered [30/30]. Fair/G

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1922-23 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading…
Footballer Portraits 1922-23

1922-23 J.J.Schuh (Magpie Cigarettes) 'Portraits of our Leading Footballers', part set [18/103], comprising Nos. 1, 7, 10, 16 (F.Linney), 17, 18, 35, 36, 37, 39, 41, 44, 50, 54, 58, 59, 65 & 68. Poor/G

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1918 J.J.Schuh (Magpie Cigarettes) 'Official War Photographs'…
War & Notable Persons Cigarette Cards (142 items)

1918 J.J.Schuh (Magpie Cigarettes) 'Official War Photographs' [67/72] + an uncut block of four; also 1940 Australian (giant) Licorice 'Notable Persons' [75/77]. Mainly Fair/VG. (142 items)

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1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League…
1922 Magpie Cigarettes Victorian Footballers Set (25/60) G/VG

1922 J.J.Schuh (Magpie Cigarettes) 'Victorian League Footballers', part set (25/60) One trimmed, others mainly G/VG

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Magpie Cigarettes Australian Footballers almost complete set

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), almost complete set (38/40) Mainly G/VG

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1920-22 J.J.Schuh (Magpie Cigarettes) football cards, noted…
J.J. Schuh Football Cards 1920-22 Collection (38 cards)

1920-22 J.J.Schuh (Magpie Cigarettes) football cards, noted 1920 'Australian Footballers' (6/60); 1921 'Australian Footballers' (Rays) (10/40); 1922 'Portraits of our Leading Footballers' (22/106). Poor/G. (Total 38)

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1925 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers',…
Magpie Cigarettes Australian Footballers 1925 Set (5 cards)

1925 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers', VFL (3/30) & SANFL (2/30). G/VG. The 1925 set is the rarest of all the Magpie issues. (Total 5)

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1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers'…
Magpie Cigarettes Australian Footballers 1921 Complete Set

1921 J.J.Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), complete set (40). G/VG condition. Wonderful set

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1922 J.J. Schuh (Magpie Cigarettes) 'Victorian League…
1922 Magpie Cigarettes Footballers Part Set (51/60)

1922 J.J. Schuh (Magpie Cigarettes) 'Victorian League Footballers', part set (51/60). Fair/VG condition

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1921 J.J. Schuh (Magpie Cigarettes) 'Australian Footballers'…
1921 Australian Footballers Cigarette Cards (36/40)

1921 J.J. Schuh (Magpie Cigarettes) 'Australian Footballers' (Rays), almost complete set (36/40). Mainly G/VG

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