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Spanish pattern by Moorcroft Pottery (England)

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more... exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928.

On the death of William Moorcroft in 1945, his elder son, Walter, took over management and design and he continued in this position until his retirement in 1987, after which he continued contributing to Moorcroft designs.

During the tenure of Walter Moorcroft, the Liberty store's interest in Moorcroft was purchased by Moorcroft in 1962.

In the 1980s Moorcroft got into financial difficulties as a result of rising wages and fuel, which were exacerbated by the labour intensive techniques employed by Moorcroft and the company went through several changes in ownership with the result that from 1993 the company was controlled by the Edwards family, which is still the case.

The young 24 year old designer Rachel Bishop joined Moorcroft in 1993, as only its fourth designer in almost a hundred years and her designs become immediately popular. In 1997 the Moorcroft Design Studio was formed with eight designers, and with Rachel Bishop as head designer.

Moorcroft celebrated its centenary in 1997, marking the year that William Moorcroft joined MacIntyre as its founding date, rather than the year the company was founded.

Moorcroft is still producing art pottery in its own distinctive design style, and with astute promotion and limited edition designs including Australian flora and flora, is selling more than it did in the mid-1920’s, its previous heyday. less...

14 items found.
A Spanish pattern vase, by William Moorcroft, dated 1914, of…
William Moorcroft Spanish Pattern Vase, 1914

A Spanish pattern vase, by William Moorcroft, dated 1914, of ovoid form, decorated with scrolling flowers against an olive green ground, signed W. Moorcroft/1914 in green, 12.80 in. high

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Lidded Spanish design bowl, by William Moorcroft c.1915, 10 cm…
Moorcroft Spanish Bowl with Lid (1915)

Lidded Spanish design bowl, by William Moorcroft c.1915, 3.94 in. diameter

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Large two handled Spanish design vase, by William Moorcroft c.…
Spanish Design Moorcroft Vase, 1930

Large two handled Spanish design vase, by William Moorcroft c.1930, 8.27 in. high

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A Mcintyre 'Cornflower' vase by Moorcroft in Spanish colours,…
Moorcroft Cornflower Vase in Spanish Colors (9 words)

A Mcintyre 'Cornflower' vase by Moorcroft in Spanish colours, circa 1911, the elegant slender baluster vase with a petite neck, with delicate, tubelining and decorated in muted rouge, terracotta and plum colours upon a washed green and amber ground, painte

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Moorcroft flared cylindrical long stem vase with loop rim…
Loop-handled Moorcroft vase with Spanish pattern

Moorcroft flared cylindrical long stem vase with loop rim handles, Spanish pattern, 10.63 in. high

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William Moorcroft, flambe Spanish two handled vase, C.1905,…
Flambe Spanish Vase by William Moorcroft

William Moorcroft, flambe Spanish two handled vase, C.1905, signed, impressed marks 'Moorcroft, Burslem England, 160', height 10.51 in., diameter 8.07 in., weight 1.32kg

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William Moorcroft, large vase, c. 1914, 'Spanish' pattern,…
Moorcroft Spanish Vase, 1914

William Moorcroft, large vase, c. 1914, 'Spanish' pattern, decorated with scrolling flowers in tones of red and mauve on a mottled green ground, signed in green 'W. Moorcroft' and dated '1914', impressed 'Moorcroft Burslem', restored body, height 18.50 in…

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William Moorcroft, vase, c. 1918, 'Spanish' pattern, decorated…
Moorcroft Spanish Flower Vase

William Moorcroft, vase, c. 1918, 'Spanish' pattern, decorated with scrolling red flowers against a green and ochre ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England', minor restoration to rim, height 9.92 in. Provenance: The Est

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William Moorcroft, Small vase', c. 1918, 'Spanish' pattern, of…
Moorcroft Spanish Pattern Vase

William Moorcroft, Small vase', c. 1918, 'Spanish' pattern, of Flared form, decorated with red and purple flowers against a green and ochre ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 6.14 in. Provenance: The Estate

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Miniature Moorcroft 'Spanish' vase with green signature to base,…
Miniature Moorcroft Spanish Vase with Green Signature

Miniature Moorcroft 'Spanish' vase with green signature to base, 2.95 in. high approx.

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Moorcroft Spanish pattern bowl flanked by two handles, green, W…
Moorcroft Spanish Pattern Bowl with Handles

Moorcroft Spanish pattern bowl flanked by two handles, green, W Moorcroft signature to base, 7.28 in. diameter, 3.54 in. high

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Rare Moorcroft Spanish pattern vase, trumpet shape, green…
Rare Moorcroft Spanish Pattern Vase, 1913, 32cm

Rare Moorcroft Spanish pattern vase, trumpet shape, green William Moorcroft signature to base, dated 1913, 12.60 in. high

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Rare very large Moorcroft Spanish pattern vase, green William…
Large Moorcroft Spanish Vase with Green Signature - 43cm

Rare very large Moorcroft Spanish pattern vase, green William Moorcroft signature and marks to base, 16.93 in. high

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Moorcroft huge vase, Spanish pattern c.1910. Professional…
Restored Moorcroft Spanish Vase, 43cm Height

Moorcroft huge vase, Spanish pattern c.1910. Professional restoration. Height 16.93 in. approx

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